Protect the Amazon Rainforest and its Guardians
Organization | Business for Better Society |
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Region | Afghanistan |
Website | Website |
N/A | |
ProjectLeader | Kelly Brantner |
What first started as the documentary Tribes on the Edge, a film about the Javari Valley and its Indigenous Peoples by humanitarian and environmentalist Celine Cousteau has now become a much larger integrated impact campaign. Named The Javari Project, it aims to protect the indigenous tribes of the Vale do Javari and, by extension, the region's irreplaceable biodiversity. These tribes are truly the guardians of the rainforest and by protecting them we protect the Amazon and the air we breathe.
Challenge
As the Amazon burns, we are losing the source of 20% of our global oxygen supply. Humans and nature are intimately interconnected - where there is environmental destruction, humans suffer. In the Amazon, where there are indigenous communities there is no deforestation. If they vanish, we lose the guardians of vital ecosystems. The Javari Valley, in Brazil, is home to 7000+ Indigenous Peoples and counts with the highest concentration of uncontacted tribes worldwide. They need our protection.
Long-Term Impact
All stakeholders involved believe it is essential to create long-lasting support to the traditional Indigenous culture of the Vale do Javari. Supporting their livelihood and wellbeing not only protects the Indigenous people and the land where they live but also the ecosystem responsible for the air we breathe. The project priorities were identified in consultation with local Indigenous leaders, and the Javari Project' activities are guided by the wishes and needs of the community.
References
- https://businessforbettersociety.org/
- https://tribesontheedge.com/
- https://businessforbettersociety.org/
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