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EFB launched this campaign to emphasise that food is an essential source of both warmth and safety during winter. The campaign will be promoting two feeding programs: Monthly Feeding and School Feeding in addition to the Hot Meals initiative (distributing 5 million hot meals in all govern orates around Egypt)

Challenge

Cold weather has a negative effect on our energy and productivity levels, we even tend to eat more during winter to feel more warm and more energetic. As for the less fortunate, their suffering is doubled as a result of health deterioration, malnutrition and insecurity. All of this is due to the lack of resources and the poor economic situation, which results in them giving up some of their priorities in exchange for others, or choosing between them. One of those priorities is food .

Long-Term Impact

providing the needy with essential food during winter makes them feel that they are not left out. This will give them a sense of security and psychological relief.